Privacy Policy

Last Updated Jan 4, 2022

We are very pleased about your interest in our website and company. Data protection is of a particularly high priority for the management of EQUP. The use of the Internet pages of EQUP is possible without any indication of personal information. However, if you want to use specific parts of our service via our website, processing of personal information could become necessary. If processing of personal information is necessary and if there is no legal basis for such processing, we will generally obtain consent.

The processing of personal information, such as the name, address, e-mail address of a data subject shall always be in line with the country-specific data protection regulations applicable to EQUP. By means of this privacy policy, we would like to inform the public about the type, scope and purpose of the personal information we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.

As the controller, EQUP has implemented numerous technical and organizational measures to ensure the most complete protection of personal information processed through this website. Nevertheless, Internet-based data transmissions may be subject to security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal information to us by alternative means, for example by telephone.

Name and address of the data controller

The controller within the meaning of California's Consumer Privacy Act and New York’s Piracy Act is:

3901 North Federal Highway Suite 201, Boca Raton, Florida, Zipcode 33433, United States



Collection of general data and information

The website of EQUP collects a series of general data and information every time a data subject or automated system calls up the website. This general data and information is stored in the log files of the server. The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, EQUP does not draw any conclusions about the data subject. Rather, this information is needed (1) to deliver the contents of our website correctly, (2) to optimise the contents of our website and the advertising for these, (3) to ensure the long-term functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. Therefore, EQUP analyses anonymously collected data and information on one hand for statistical purposes and on the other hand for the purpose of increasing the data protection and data security of our enterprise, and ultimately to ensure an optimal level of protection for the personal information we process. The anonymous data of the server log files are stored separately from any personal information provided by a data subject.

Contact possibilities via the website

EQUP offers various means of electronic contact via Contact Forms, as well as e-mail. If a data subject contacts us by e-mail or by using a contact form, the personal information transmitted by the data subject will be stored automatically. Such personal information transmitted on a voluntary basis by a data subject to us will be stored for the purposes of processing or contacting the data subject. This personal information is not passed on to third parties.

EQUP offers various means of electronic contact via Contact Forms, as well as e-mail. If a data subject contacts us by e-mail or by using a contact form, the personal information transmitted by the data subject will be stored automatically. Such personal information transmitted on a voluntary basis by a data subject to us will be stored for the purposes of processing or contacting the data subject. This personal information is not passed on to third parties.


If you register on our website, we will request personal and, where applicable, non- personal information in accordance with our registration form this may include your email address, name, and Company details. The entry of your data is encrypted so that third parties cannot read your data when it is entered.

The basis for this storage is our legitimate interest in communicating with interested users and, in the case of contracts, also the storage of contract data. Your data will remain stored for as long as the registration lasts, in particular the storage is still necessary for the fulfilment/execution of the contract, for legal prosecution by us or for our other legitimate interests or we are required by law to retain your data (e.g., within the framework of tax retention periods).

Third-party Connect features such as Google, Facebook, LinkedIn are offered as an option to register with us. When registering via connect functions of third-party providers, you agree to the respective terms and conditions of these third-party providers and also consent to certain data from your respective profile of being transferred to us.

Contract fulfillment and data management in the context of service provision

We process various data within the framework of the provision of our services and for the initiation and processing of the existing contractual relationship between you and us.

If you have commissioned us to provide a service, we process your data (if provided: Name, contact details, address, bank details) and all information that is necessary in the context of fulfilling the services, exclusively for the purpose of processing and handling the contractual relationship.

This includes in particular our appropriate advice and support, correspondence with you, invoicing, fulfilment of our accounting and tax obligations.

We process this data to fulfil our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as for business organisation. We only disclose the data of the contractual partners to third parties within the scope of the applicable law to the extent that this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of the contractual partners (e.g., to participating telecommunications, transport, and other auxiliary services as well as subcontractors, banks, tax and legal advisers, payment service providers or tax authorities).

Unless otherwise specified the purposes of processing are Contractual performance and service, contact requests and communication, office and organisational procedures, administration, and response to requests, visit action evaluation, interest-based and behavioural marketing. And, the Legal bases are Contractual performance and pre-contractual inquiries, Legal obligation, and our Legitimate interests.

Technical services

We process the data of our customers and Customers in order to enable them to select, purchase or commission the selected services or works. The required information is identified as such in the context of the order, purchase order or comparable contract conclusion and includes the information required for the provision of services and billing as well as contact information.

EQUP gives you the option to connect your email account to manage all your communication with your customer within the system. You can connect your email account directly using the services of Gmail, Outlook, IMAP/SMTP. If you choose to connect your email account with EQUP using any of the above-mentioned methods, we may gather the following information from your respective service providers:

  • Access to read, write, modify email body including attachments, metadata, headers, and settings to provide a web email client that allows users to compose, send, read and process emails
  • Scan emails you receive and show these emails with our application, so you don’t have to go back and forth. EQUP will not use your emails data to serve you an advertisement.
  • EQUP will not allow anyone to read your emails until or unless in any law-abiding situation where we have to comply with applicable law.

Unless otherwise specified the purposes of processing are Contractual performance and service, contact requests and communication, office and organisational procedures, administration, and response to requests, visit action evaluation, interest-based and behavioural marketing. And, the Legal bases are Contractual performance and pre-contractual inquiries, Legal obligation, and our Legitimate interests.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as organisation of our operations, financial accounting and compliance with legal obligations, such as archiving. In this regard, we process the same data that we process in the course of providing our contractual services. The purpose and our interest in the processing lies in the administration, financial accounting, office organisation, archiving of data, i.e., tasks that serve the maintenance of our business activities, performance of our tasks and provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the data mentioned in these processing activities.

In this context, we disclose or transfer data to consultants, such as legal advisors or auditors, as well as other fee offices and payment service providers.

Furthermore, based on our business interests, we store information on suppliers, event organisers and other business partners, e.g., for the purpose of contacting them at a later date. This data, most of which is company-related, is generally stored permanently.


In order to provide you with regular information about our company and offers, we offer to send you an e-mail newsletter. In order to prevent misuse, we will send you an e-mail after your registration in which we ask you to confirm your registration (double opt-in procedure). In order to be able to prove the registration process in a legally compliant manner, your registration is logged. This concerns the time of registration and confirmation as well as your IP address.

The legal basis for sending the newsletter is your consent in accordance with Art. 6 para. 1 a) GDPR. The data processing in connection with the sending of the confirmation email for your registration and the associated data logging is carried out in accordance with Art. 6 para. 1 f) GDPR due to our legitimate interest in proving your proper registration.

If you give us your consent, we also evaluate in the newsletters whether you have opened the newsletter as well as the scrolling and clicking behaviour in the newsletter. This is done for the purpose of optimally adapting our newsletter to your interests and improving the content of our newsletter. The legal basis for the analysis of the newsletter is your consent

Online presences in social media

We maintain online presences on the above-mentioned Platforms on the basis of our legitimate interests and in order to communicate with customers, interested parties and users who are active there. Unless otherwise stated in this policy, we process the data of users if they communicate with us within the social networks and platforms, e.g., write Articles on our online presences or send us messages.

Social Media Functions and Widgets

Within our online offer, functions and widgets of the above-mentioned Platforms are integrated. When you click on or use any of those functions and widgets, your browser establishes a direct connection to the relevant platform provider. The function or widget then transmits log data to the relevant platform provider. This log data may contain your IP address, the address of the visited websites, type and settings of the browser, date and time of the request, your usage of the relevant platform provider, as well as cookies. Those may also include the display of our post, the link to our profile, the possibility to interact with the posts and functions, as well as to measure users reach (so-called conversion measurement).

Routine deletion and blocking of personal information

We process and store personal information of the data subject only for the period necessary to achieve the purpose of storage or were provided for by applicable legislation and statutory retention periods. If the storage purpose ceases to apply or if a storage period prescribed expires, the personal information will be routinely blocked or deleted in accordance with the statutory provisions

Your Rights

You may have the right to request, twice in a 12-month period, the following information about the personal information we have collected about you during the past 12 months:

  • the categories and specific pieces of personal information we have collected about you;
  • the categories of sources from which we collected the personal information;
  • the business or commercial purpose for which we collected or sold the personal information;
  • the categories of third parties with whom we shared the personal information; and
  • the categories of personal information about you that we sold or disclosed for a business purpose, and the categories of third parties to whom we sold or disclosed that information for a business purpose.

You also may have the right to request that we provide you with (1) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (2) the identity of those third parties. In addition, you have the right to request that we delete the personal information we have collected from you.

You have the right to opt out of the sale of your information. To opt out, please contact us

To submit a request related to other rights, you may contact us using

Please Note: We do not sell your personal data to third parties. However, if necessary and if explicitly mentioned or if you have consented, we may share your data with other service providers. In this case, their own privacy policies may also apply.

To help protect your privacy and maintain security, we take steps to verify your identity before granting you access to your personal information or complying with your request. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.

We will not deny, charge different prices for, or provide a different level or quality of goods or services if you choose to exercise these rights.

If you are an EU Citizen, you have a right to information, correction, deletion or restriction of the processing of your stored data at any time, a right to object to the processing as well as a right to data portability and to lodge a complaint in accordance with the requirements of data protection law.

  • Right to information: You can request information from us as to whether and to what extent we process your data.
  • Right to rectification: If we process your data that is incomplete or incorrect, you can request that we correct or complete it at any time.
  • Right to erasure: You may request that we erase your data if we are processing it unlawfully or if the processing disproportionately interferes with your legitimate interests in protection. Please note that there may be reasons that prevent immediate deletion, e.g., in the case of legally regulated retention obligations. Irrespective of the exercise of your right to deletion, we will delete your data immediately and completely, insofar as there is no legal or statutory obligation to retain data in this respect.
  • Right to restriction of processing: You may request us to restrict the processing of your data if you dispute the accuracy of the data for a period of time that allows us to verify the accuracy of the data, the processing of the data is unlawful, but you object to erasure and request restriction of data use instead, we no longer need the data for the intended purpose, but you still need this data to assert or defend legal claims, or you have objected to the processing of the data.
  • Right to data portability: You may request that we provide you with the data you have provided to us in a structured, commonly used and machine-readable format and that you may transfer this data to another controller without hindrance from us, provided that we process this data on the basis of a revocable consent given by you or for the performance of a contract between us, and this processing is carried out with the aid of automated procedures. If technically feasible, you may request us to transfer your data directly to another controller.
  • Right to object: If we process your data for legitimate interest, you may object to this data processing at any time; this would also apply to profiling based on these provisions. We will then no longer process your data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the assertion, exercise or defence of legal claims. You may object to the processing of your data for the purpose of direct marketing at any time without giving reasons.
  • Right of complaint: If you are of the opinion that we violate applicable data protection law when processing your data, please contact us so that we can clarify any questions. Of course, you also have the right to contact the supervisory authority responsible for you, the respective state office for data protection supervision. If you wish to assert any of the aforementioned rights against us, please contact our data protection officer. In case of doubt, we may request additional information to confirm your identity.

Duration for which the personal information are stored

The criterion for the duration of the storage of personal information is the respective statutory retention period. After the expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment of the contract or the initiation of the contract.

Legal or contractual provisions for the provision of personal information; necessity for the conclusion of the contract; obligation of the data subject to provide the personal information; possible consequences of non-provision

We inform you that the provision of personal information is sometimes required by law (e.g., tax regulations) or may also result from contractual regulations (e.g., information on the contractual partner). Sometimes, in order to conclude a contract, it may be necessary for a data subject to provide us with personal information that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal information if our company concludes a contract with him or her. Failure to provide the personal information would mean that the contract with the data subject could not be concluded. Before providing personal information by the data subject, the data subject must contact one of our employees. Our employee will explain to the data subject on a case-by-case basis whether the provision of the personal information is required by law or by contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal information and what the consequences of not providing the personal information would be.

Existence of automated decision-making

As a responsible company, we do not use automated decision-making or profiling.

When do we disclose your Personal information?

We may share your information with organisations that help us provide the services described in this policy and who may process such data on our behalf and in accordance with this policy, to support our online offer and our services. If you wish to learn more about how the relevant provider process your personal information, please follow the link embedded in the mentioned provider’s name.

Typically, and unless otherwise stated in this policy, data may be shared on the basis of our contractual and pre-contractual obligations, Equally, if you have consented to it, or where there we have a legal obligation to do so or on the basis of our legitimate interests (e.g., when using agents, hosting providers, tax, business and legal advisors, customer care, accounting, billing and similar services that allow us to perform our contractual obligations, administrative tasks and duties efficiently and effectively including marketing and advertising partners, web analytics providers, payment gateways (Stripe,, PayPal), eCommercestores (Woocommerce, Shopify, Magento), Calls and Messages (Twilio).

In relation to metadata obtained about you, we may share a cookie identifier and IP data with analytic service providers to assist us in the improvement and optimisation of our website which is subject to our Cookie Policy.

We may also disclose information in other circumstances such as when you agree to it or if the law, a Court order, a legal obligation or regulatory authority ask us to. If the purpose is the prevention of fraud or crime or if it is necessary to protect and defend our right, property or personal safety of our staff, the website and its users.

We may share your information in case of sale of company or merger or other company changes.

If you post on a blog or comment on a forum or social media you should be aware that the information you are sharing is available publicly and can be used by other users of that platform.

Integration Of Services and Contents of Third Parties

We use within our online offer on the basis of our legitimate interests, content or services offered by third-party providers in order to integrate their content and services.

This always requires that the third-party providers of this content are aware of your IP address, since the content or service could not send to your browser without the IP address. The IP address is thus required for the display of this content, and we endeavour to use providers that only use your IP address for the delivery of the content or services. However, Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.

Children Data

Our website is not intended for children, and we do not knowingly collect data relating to children. If you become aware that your Child has provided us with Personal information, without parental consent, please contact us and we take the necessary steps to remove that information from our server.

International transfers

Our main operations are based in India and the USA, and your personal information is generally processed, stored and used in global data centres. We take steps to ensure there is an appropriate level of security, so your personal information is protected in the same way as if it was being used within the USA.


Equp's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy and Google Privacy Policy including the Limited Use requirements. Incase any user want to remove the EQUP access from their Google account, they can simply do from the Apps with access to your account.


We use Google Analytics, a service provided by Google Inc. This means that the data collected can in principle be transmitted to a Google server in the USA, whereby the IP addresses are anonymised by means of IP anonymisation so that an allocation is not possible. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can object to the collection and processing of this data by Google Analytics by setting an opt-out cookie that prevents the future collection of your data when you visit this website: Google Analytics Opt-out.


This policy and our commitment to protecting the privacy of your personal information can result in changes to this policy. Please regularly review this policy to keep up to date with any changes.

Queries and Complaints

Any comments or queries on this policy should be directed to us at If you believe that we have not complied with this policy or acted otherwise than in accordance with data protection law, then you should notify us.

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