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Segmentation allows you to make sure what you’re sending to your customers is actually relevant to them. Show your customers exactly what they want to see.
Bring back those customers who haven’t checked out of their carts yet - send them convincing emails and reminders about abandoned carts, and compel them to complete their order.
Your current customers are your most valuable potential market and cross/up sell can be a great way of letting your customers know that you care.
Cross-selling creates trust in prospects and up-selling is the perfect strategy in the bid for getting ahead of your competitors.
How will you ever know if your campaign is even working on your customers or not? Is it increasing or decreasing your sales? Will you go on calculating every customer journey manually?
This is where analytics comes into the picture. They gather all information about your campaigns and let your team decide what works best for your business.
Studying campaigns is one thing, and comparing them is another. Compare your current campaigns with historical ones and decide which one is better and more lucrative.
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