Cookies Policy

Last Updated Jan 4, 2022

This ("website") is operated by EQUP of 2016A SWIFT AVE KANSAS CITY, Missouri, 64116, United States (hereinafter referred to as "we" or "EQUP"). This Cookie Policy describes in general terms the categories of cookies we use and the purposes for which we use them when you visit our website.

This cookie policy should be read in line with our Privacy Policy. If you have questions or comments, please contact us using info@equp.com.

What are "cookies"?

"Cookies" are small text files that are stored by your browser on your computer's hard drive.

What are they used for?

We use cookies to learn more about the ways in which you interact with our content and to enable us to improve your experience when visiting our website. Cookies remember, for example, your language or preferences, which remain as default settings on a subsequent visit our website.

In addition, cookies enable us to offer you certain content on our website. We may use insights about your behaviour on our website to send you targeted advertisements on third-party website in an effort to remarket our products and services to you.

What cookies do we use?

Session cookies: We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g., in order to be able to save your login status or the shopping basket function and thus enable the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our website and log out or close the browser, for example.

Performance cookies: these cookies help us understand how visitors interact with our website by providing data about which websites or search terms bring users to our website, how long they typically stay on our website, or how many subpages they view on average. We use this data to improve the content of our website and to compile statistics for internal market analysis purposes about individual use of our website.

Functional cookies: these cookies allow our website to remember the choices you make (for example, your username, language, or the region you live in) to provide you with a more personalized online experience. They also allow you to watch videos and interact with social tools.

Analytical cookies: Analytical cookies are used by third parties. These cookies allow third parties to recognise that you have visited our website. We and our third-party providers may also combine information obtained from these cookies with personal data available from other sources, including data collected about you when you use other websites and data collected about you when you are offline, whether on our website or data maintained by the third-party provider.

The legal basis for the use of technically non-essential cookies (and the associated collection and processing of personal data) is your consent given voluntarily when you first visit our website as part of our cookie banner.

You can revoke your consent at any time with effect for the future. Your consent to the use of technically non-essential cookies and the associated processing of your personal data is not necessary for the use of our website, i.e., you can also use our website without technically non-essential cookies.

The Cookies we use

Cookie Type Description Lifespan
_ga Analytics The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. 2 years
_gid Analytics Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. 1 day
_gat_gtag_UA_166274757_1 Analytics Set by Google to distinguish users 1 minute

Google Analytics

On the basis of our legitimate interests Google Analytics, a web analytics service provided by Google Inc ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there. Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. In doing so, pseudonymous user profiles can be created from the processed data. You can find Google's opt out from Google Analytics tool at Google Analytics Opt-out.

How to delete and block cookies?

If you do not want cookies to collect information, you can change the setting in your internet browser. However, if you use your browser settings to block all cookies (including necessary cookies), you may not be able to access parts or all of our website. Our website places cookies whenever you visit our website. Disabling or deleting cookies does not prevent devices from being identified and associated data from being collected. This can only be achieved by changing your browser settings.

How do you disable cookies?

You can change your cookie settings in your browser. These settings are usually found under the "Options" or "Preferences" menus of your browser. The links below may be helpful in understanding these settings. You can also find more information under "Help" in your browser.

Can I withdraw my consent?

Unless you have changed your browser settings, when you visit our website, you are consenting to EQUP's use of cookies. We store a cookie on your computer or device to remember you the next time you visit. Our cookies include an expiry date, but this is reset each time you visit our website again. If at any time you wish to withdraw your consent, you will need to change your browser settings

Further information on data protection

For further information on data protection, please refer to our privacy policy. If you would like more detailed information about our data protection practices, please contact us using info@equp.com. We will be happy to help you.

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