Wondering what the secret ingredient is for a thriving online marketing campaign? It’s none other than a stellar landing page! Think about it – you’ve put in all that hard work to boost your marketing game, but it’s all in vain if a visitor doesn’t engage with your website. Imagine you’ve invested time and energy to entice a potential customer to click on your ad. But then, disappointment strikes when they encounter a dull and uninspiring landing page.
So, what can you do to fix this problem? You can use a free tool called a landing page builder. It helps you create a cool and interesting page where people will want to stay and learn more about what you have to offer. With a free landing page builder, you don’t have to start from scratch. Let’s find out how!
Understanding Landing Page
A common mistake is to think that a landing page and a home page are the same. Although they indeed serve almost similar purposes, and they are both intended to be a user’s first impression of your business, they differ significantly.
The main difference is that the homepage is designed for general users discovering your website, whereas a landing page is more customized, and is designed for influencing a user to behave in a certain way.
For example, let’s say that you run an ad to promote your new product, a prospect sees your ad and clicks on it. This link takes them to a specific page designed to tell the user about the product and persuade them to buy it. This is the landing page, and the centerpiece of this landing page is always a call to action.
To make a landing page effective, you should have accuracy. To have accuracy you should properly understand your users inside and out, know what kind of content they respond to, and what turns them off.
But if you are thinking how to do all this, fret not! A free landing page builder will be your savior. A free landing page builder reduces the complexity and cost of creating and optimizing landing pages and attracts more prospects for your marketing and sales team.
So, without further delay, let’s explore how the emerging landing page builder trends can shape the future of sales.
Emerging Trends
The top emerging free landing page builder trends include:
- Conversational Marketing
One of the most exciting trends in the world of sales and landing pages is the emergence of conversational marketing. Businesses are increasingly using advanced technology like live chat features and automated messaging within their landing pages to engage with visitors in real time.
Conversational marketing reaches far beyond static fonts, and one-way communication that is usual in traditional landing pages. With the conversational feature of a free landing page builder, you can personalize conversations with potential customers and answer their questions. This feature of a free landing page builder will empower you to guide your customers to make a purchase decision.
Imagine having a landing page where your customers can see your products and services, offers and discounts, and can directly visit the sites for purchasing your products and services from the landing page. This will not only enhance user experience but increase the likelihood of conversion. These features of a landing page builder will eventually be a game changer for your sales team.
- Personalization
Another emerging trend is that of personalization. The modern audience likes personalized products and services more than anything. Gone are the days when you can consider one-size-fits-all strategies to make sales. Today you need to tailor customer experiences for achieving conversion.
Personalization helps you to convey that you can respond to the needs of your customers and value them. With an appropriate free landing page builder, you can personalize your landing page and forms efficiently. Starting from empowering you to make simple changes like changing the background color to providing location-based content, a free landing page builder enables you to personalize your landing pages to attract more traffic and usher them down the sales funnel. This is possible as a free landing page builder cleans and sorts data available on your website, and provides you insights about your customers, which you can use to personalize your landing page and forms.
- Integration with CRM and Marketing Automation
In today’s digital world, CRM systems and marketing automation play a pivotal role. You need a CRM system and marketing automation to compete with your competitors and thrive in your particular niche. Both CRM systems and marketing automation can empower you to manage leads, and prospects and track customer interaction. So, integration of these systems with landing pages can streamline your entire sales process and provide valuable insights.
A free landing page builder with advanced integration capabilities can make the integration of CRM systems and marketing automation platforms seamless for you. This feature of a free landing page builder will enable seamless connection and propel your business growth. As these integrations will allow you to automatically capture leads from landing pages, personalize follow-up sequences, and enhance data synchronization.
A free landing page maker with advanced integration capabilities will also ensure that when a lead enters their information on your landing page, this data can be immediately recorded in your CRM. Simultaneously, with an appropriate free landing page maker you can also trigger automated email sequences for nurturing leads and moving them further down the sales funnel. With such an integration you will not only save time but reduce the requirement of manual tasks and enhance your overall sales process at the same time.
- GIFs in Landing Pages
In recent years the use of GIFs has increased, and using GIFs in your landing pages can offer several benefits like enhancing the overall user experience and helping you achieve specific marketing and sales goals. Some free landing page makers provide the opportunity to include GIFs in your landing pages for increasing visual engagement and demonstrating your product or service without taking much time for the visitors.
An advanced free landing page maker will empower you to capture the attention of website visitors quickly with visually engaging GIFs. The GIFs feature of a free landing page maker goes beyond static images or texts, it allows you to convey information or dynamically evoke emotions. This feature of a free landing page maker can also allow you to convey your brand’s message or demonstrate the value of your products and services compellingly. You can also highlight the selling points and benefits of your product or service with the animated GIF features of an advanced free landing page maker. A free landing page maker will also empower you to reduce bounce rates by letting you use engaging GIFs to grab the attention of your visitors and ultimately encourage them to stay on your landing page longer. This can reduce bounce rates and enhance the chances of conversion.
- Advanced Analytics and Insights
To become successful today you need to make data-driven decisions, as data-driven decisions have evolved as the cornerstone of successful sales and marketing strategies today. For the current and the future of sales, you should use analytics and insights. Free landing page builders have made it easier to access advanced analytics and insights, which are expected to develop further in the future.
The advanced analytics tools integrated into a free landing page builder can provide comprehensive data to you about visitor behavior, conversion path, and user demographics. With a free landing page builder, you can also uncover hidden patterns and opportunities within customer data, to personalize and increase your attractiveness to the customer. On the other hand, the predictive analytics feature of a free landing page maker will enable you to focus conversion rates, identify high-value leads, and optimize landing page elements for maximum impact. These insights will ultimately empower you to make data-backed decisions for driving sales growth.
- Voice Search Optimization
The rise of voice search began with the proliferation of voice-activated devices and visual assistants like Siri, Google Assistant, and Alexa. It is more likely for today’s users to rely on voice search to find information and make purchases, which makes it necessary for you to adapt your landing page to this new paradigm.
Meaning that your landing page content should align with the conversational and natural language used in voice queries. To align with voice queries, you should include long-tail keywords and provide concise and informative answers to common questions. So, it is best to find a free landing page builder that can help you create a personalized landing page with the content of your choice without taking extra time and effort.
- Ethical and Privacy Considerations
Technological advancement and globalization have increased customer awareness. Today’s customers are more aware of how their data is used and demand transparency and control. So, to be successful you should be able to portray your transparency to your customers and give them control over their data.
This can be done with a free landing page builder for sales, which will allow you to prioritize ethical data practices. For example, a free landing page maker that lets you take clear consent for data collection from your customers with cookie setting options, allows you to store data securely and use data responsibility, will be the best choice to develop your reputation and avoid legal repercussions.
- Ethical and Privacy Considerations
Technological advancement and globalization have increased customer awareness, and now customers want to know how their data is being used. Today’s customers are more likely than ever to demand transparency and control of their data from businesses and avoid such businesses that do not prioritize transparency.
With an advanced free landing page maker, you can address your customers’ preferences by offering them the ability to manage cookie settings during their visits to your landing page. When you create a landing page or form using a free landing page builder, it automatically activates cookie settings whenever a visitor arrives on your page. This empowers your visitors to select their preferred cookie settings, giving them control over the usage of their data.
An advanced free landing page maker will also let you store the data you collect from customers securely and use it responsibly. Thus, empowering you to develop an attractive brand image and avoid legal repercussions.
A Bonus Tip
Even though a free landing page builder will not weigh your pockets down, it is necessary to remember that just because it’s cost-efficient doesn’t mean that it is appropriate for you. Meaning that, while choosing a free landing page builder you should be conscious and analyze your options just like you would do while investing in any technology that will cost money.
To make sure that the free landing page you are choosing is appropriate for your business apart from its cost-efficiency, consider its reliability and whether or not it has a user-friendly interface. A no-code interface with an intuitive drag-and-drop builder will help you create beautiful high-converting forms and landing pages without asking for any extensive knowledge of coding. So, you will not have to hire any expert separately to create landing pages and will be able to use the page builder almost immediately after its installment to create landing pages in minutes with responsive designs.
Embrace Tomorrow, Today!
There is no denying that, if you want to succeed online, you should have effective landing pages. But far too many businesses scrimp when it comes to this crucial stage. Remember having a strong set of products is important. However a strong landing page is the key to making sure people find what you are selling.
This blog discusses seven trends that seem to shape the landing pages of tomorrow. Why not get in early? The right landing page can be that key for you, which will unlock more conversions and boost success. Besides, with an efficient landing page, you will be ahead of the curve and beat your competitors.
So, to give your landing pages a boost, embrace a free landing page maker, and your customers will reward you for it.