For Agents, Teams & Brokerages

Sell More Homes.
Do Less Paperwork.

The all-in-one command center for modern real estate. From capturing Zillow leads instantly to managing closing documents.

The "Speed to Lead" Crisis

Internet leads go cold in 5 minutes. If you're manually checking email for Zillow notifications while driving to a showing, you've already lost the deal.

Slow Response Time

78% of customers buy from the first responder. Manual follow-up is too slow.

Transaction Chaos

Contracts, inspections, and addendums scattered across email, Dropbox, and text messages.

Past Client Ghosting

You forget to stay in touch, and your past client lists their home with someone else 5 years later.

Z
New Zillow Lead
2 hours ago

Lead Lost

Competitor responded in 2 mins.
You responded in 2 hours.

Potential GCI Lost
$12,500

Your "Top Producer" OS

EQUP automates the hustle. From capturing the lead to closing the deal, run your entire real estate business in one tab.

Instant Lead Capture

Connect Zillow, Realtor.com, and Facebook Ads. Leads land in your CRM instantly, triggering an immediate text response.

Open House Kiosk

Turn your iPad into a sign-in sheet. Visitors scan a QR code, their info syncs to CRM, and they get a "Thank You" text before they leave the driveway.

Transaction Manager

Visual checklist for Closing. Store contracts, track contingencies, and auto-remind clients about inspections and signing dates.

Automation

The Lead Conversion Machine

While you sleep, drive, or show homes, EQUP is working. Our AI Assistant engages new leads within seconds to qualify them and book appointments.

  • AI Text Concierge: "Hi John, saw you liked 123 Main St. Are you looking to move soon?" - Sent instantly.
  • Auto-Booking: The AI qualifies the lead and sends your calendar link only when they are ready to meet.
  • Forever Follow-Up: Automated birthday texts and "Homeversary" emails keep you top-of-mind for years.
JD
I'm interested in the property on Oak Street. Is it still available?
Hi John! Yes, Oak Street is active. It just hit the market. Would you like to see it this weekend?
JD
Yes, Saturday morning works best.
Perfect. Here is a link to lock in your time: cal.com/agent/showing
Transaction: 4500 Maple Ave
Offer Accepted
Earnest Money Deposited
Inspection Period Ends in 2 days
Appraisal
Transaction Management

No More "Closing Chaos"

Give your buyers and sellers a transparent digital portal. They can log in to see exactly where the deal stands, what documents they need to sign, and key dates.

Auto-Reminders

System emails the lender and title company automatically as deadlines approach.

Document Vault

All signed disclosures and reports stored in one secure place, accessible for 7 years.

Frequently Asked Questions

Does this replace my MLS?
No, EQUP is a CRM and Operations platform. However, we integrate with your MLS (via IDX feeds) so you can send property alerts to clients directly from EQUP.
Does it work for Teams and Brokerages?
Yes! You can create "Team" accounts where the Rainmaker sees all leads, but individual agents only see their own assigned leads. We also have lead routing rules (Round Robin).
Can I import leads from Zillow/Realtor.com?
Yes. We provide a unique email address to parse leads from Zillow, Realtor.com, Homes.com, and Facebook Ads instantly into your pipeline.
Is there an app for open houses?
Yes. Use our "Kiosk Mode" on an iPad at your open house. Visitors sign in, and they are automatically added to your "Open House Follow-up" email campaign.

Ready to Become a Top Producer?

Join thousands of agents who use EQUP to automate their follow-up and close more deals.

No contract required | Free data migration