Our Manifesto

Software Should Work For You.
Not The Other Way Around.

Most business tools are passive databases that require endless clicking. We believe in software that acts as an active partner in your success.

Our Vision

From Passive Records to
Active Operators

Today, most small businesses rely on a mix of spreadsheets, generic CRMs, and sticky notes. These tools record what happened, but they don't help you decide what to do next.

"Our vision is a world where a business owner can ask 'What should we focus on today?' and get a clear, actionable answer from their software."

The Old Way

Static System of Record

"Here is a list of 500 leads. Good luck figuring out who to call."

The EQUP Way

Active Intelligent Operator

"I've identified 5 hot leads. Should I draft an email for you to review?"

Our Mission

The "WordPress" of
Business Automation

We want to make business automation as accessible and essential as GoDaddy and WordPress did for websites. Easy to adopt, affordable, and genuinely useful for everyday owners.

Accessibility First

Products must be easy for non-technical owners to onboard and use. Complexity should be hidden behind intelligent defaults.

Tangible Impact

Value must be visible in daily workflows: fewer clicks, fewer separate tools, and better decisions. If it doesn't improve revenue, we don't build it.

Infinite Scalability

Businesses should be able to start small and grow into the platform—adding automation and users without facing a massive jump in cost.

Why Vertical SaaS?

Generic Tools Don't Work

Generic CRMs force a Plumber to use the same fields as a Marketing Agency. This leads to friction and "workarounds."

Verticals Speak the Language

We build tailored products (like LegalCore and MedicalPro) that reflect the actual workflows, language, and metrics of that industry.

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By sharing a common core of 20+ tools, we deliver enterprise-grade technology to niche markets at an affordable price.

"We don't just build software. We build the operating systems for the next generation of service businesses."

VS
Vivek Sharma
Founder & CEO