EQUP Inc. is the parent platform for the next generation of business software. We provide the technological backbone, the AI infrastructure, and the core tools that power intelligent vertical SaaS.
EQUP Inc. operates as a technology incubator and holding company. Our primary asset is the EQUP Core™, a shared foundation of over 20+ essential business tools—from billing and scheduling to marketing automation.
By standardizing the "boring" parts of business software, we focus 100% of our energy on building Vertical Intelligence: AI agents that understand the specific nuances of Law, Healthcare, Field Service, and Sales.
Shared Infrastructure
Development Cycle
Core Intelligence Layer
Small businesses are tired of adapting their unique workflows to fit generic tools. We saw three major cracks in the current SaaS landscape.
Most SMEs are forced to patch together "one-size-fits-all" CRMs that don't understand their industry.
Traditional software only records data. It doesn't help business owners decide what to do next.
Small businesses juggle too many separate tools for scheduling, billing, and marketing, wasting hours on admin.
EQUP's proprietary layered architecture allows us to deploy new vertical products 80-90% faster than competitors.
Tailored interfaces for specific industries. LegalCore for Lawyers, FieldServicePro for Plumbers.
A natural-language interface that lets users "talk" to the software rather than clicking menus.
A library of 20+ reusable modules (Billing, CRM, Email, Forms) shared across all products.
End-to-end management for trade businesses like HVAC and Plumbing.
View Product →Expanding into Healthcare, Legal, Fintech, and Event Management.
Coming SoonWe are building a world where software actively helps run the business. An EQUP-powered product proposes next steps, executes tasks, and acts as a 24/7 intelligent partner.