From a digital agency to a Vertical SaaS Engine.
Started as a global web & marketing agency.We managed clients manually, learning the exact pain points of service businesses.
Launched SEO Sailor. Our first step into software. We realized that building tools was more scalable than selling hours.
Built one of the earliest All-In-One CRMs.We attempted to unify marketing and sales, laying the groundwork for our future core.
Six years inside enterprises revealed a critical truth: Every industry needs workflows tailored to their vertical. Generic software fails at scale.
Launched EQUP. We built the "Shared Core" and launched two live products: Saleoid and FieldServicePro.
Now. Implementing AI agents across all products. We are moving from "Systems of Record" to "Active Operators".